What is PR?
PR = Public relations. PR is an interesting
field, one of those that the world just cannot seem to get enough of. “What is
public relations?”, “what does it do?”, “how does it work”, “why is it needed”
and more are just some of the burning questions pertaining to Public Relations,
or PR as it is commonly know. The interest surrounding PR stems from the fact
that while all of us have a vague idea and generic understanding of what PR is,
very few laymen actually understand the full scope of PR.
Public Relations refers to any activity or
process undertaken by an individual or an organization to help build, improve and
maintain the positive image of an individual, organization or come in front of
the publics who are interested. The term “publics”, in PR, refers to the people
who are directly or indirectly involved with the person or the organization in
some give-and-take process and whose opinion has the power to affect the
success and stability of the person or organization. Public Relations, thus, is
all about maintaining positive relations with the people who wield influence
over deciding the future of the subject of the PR activity.
PR is essential for anybody and everybody who
needs to maintain a favorable public persona. Celebrities hire PR specialists
all the time to ensure they are represented in a good light in the press.
Politicians need PR teams to maintain favor with voters. Governments are the
largest clients of PR firms because their very power in a democracy stems from
how much they are liked by the people. Businesses can thrive or be ruined on
the basis of their PR strategies.
Business leaders are some of the most
concerned with Public Relations. When it comes to the success of a business
organization, there are many people to be taken into consideration- customers,
partner alliances, clients, prospective clients, target market, official
groups, the media, government bodies and so on. Gaining an insight into the
concerns and desires of each of these groups and being able to meet their
expectations, while also keeping a track of how these interest groups view your
organization is what PR is all about. And in situations when the opinion of any
of these interest groups is not too favorable, PR also concerns itself with
repairing the damage.
When it comes to business, PR is the act of
spreading any news or publicity, generally through the media, about one’s
company, one’s services and products in a positive light, which in turn will
enable the business to develop strong bonds with its publics. As is obvious, PR
is intrinsically linked with the news and business media, and maintaining good
relations with the press is crucial to effective PR strategies.
Given how crucial PR can be to making or
breaking a business, most organizations hire teams of PR specialists or have an
in-house PR team managing their PR concerns. From keeping strong links with the
press to furnishing media publications with positive stories, from seeking free
publicity opportunities to managing any image crisis that might arise, a PR
team is indispensable for any business.
If you
want to learn how to be the envy of others, you’ve got to learn to see yourself
in a special light. No, we don’t mean you have to get pigheaded about yourself!
You just need to feel good about yourself and focus on the plusses and cancel
out the minuses over time. A key to making others envy you is to be confident
and self-assured and you can’t be either of those things if you don’t believe
in yourself.
List
down the talents and strengths you think you have and why you think you’re good
at those things. You don’t have to be particular about what you note, it could
be an attitudinal strength, a verbal or physical skill, maybe you’re really
good at managing people or you might just be unusually intuitive. Recognizing
your strengths will help you channel them better and you’ll feel good about
yourself.
Set a
high standard for yourself. Whether you have a role model you really aspire to
be like or you have decided on some ideals you want to achieve or maintain,
keeping a high standard will help you stay future-focused and never let you get
complacent or lazy. When you are intent on achieving, you will, and this will
keep you running ahead in the game- and leave the others biting your dust
trail!
Be
passionate. Skills can be acquired and honed, knowledge can be collected and
wisdom comes with time. However, none of these strengths will ensure success or
set you apart from the herd if you don’t have passion in you. Pure, unbridled
passion is the key to enjoying your work and life and loving every minute of
it. And when you’re that happy, you are bound to glow. And when you glow, you
are going to master the art of how to be the envy of other people.
Be
confident and poised. Even when you make mistakes, don’t allow them to reduce
you to an nervous weakling. People envy those who seem to have everything under
their control- even when they don’t.
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