Merchandising

Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Merchandising is a professional area of study, which focuses on various aspects of the fashion industry. this is the business of fashion, this offers many opportunity for trained and experienced people who can demonstrate both creative and business skills. Solid communication skills, a keen sense of taste, and a service first attitude are needed for this one on one career. Buyers often work closely with fashion merchandisers to help decide the styles, colors, patterns, and sizes of clothing and accessories to put in the stores.