What is Company Communication?
Communication, as you
have learnt, is the process of exchange of ideas, thoughts, opinions and views.
Communication is the interpersonal exchange of intellectual and emotional
messages between two or more parties. When it comes to company communication or
business communication, this basic understanding of the communication process
is not enough. Company communication is a unique field in itself, one that
requires in-depth analysis and comprehension if you wish to master it. Company
communication can make or break your business, and as a corporate leader it is
essential for you to master company communication. As it has been said, “good
communication means good business”.
Communication is
integral to the stability and success of a business for a simple reason:
businesses are made up of people. As individuals, if company employees are not
satisfied, they will not be productive and will not yield favorable results. In
other words, when it comes to business, dealing with people is the key to
success, and communication enables positive interpersonal
relations.
Various researches and
studies have proven that effective communication skills are one of the essential
traits a leader
or manager must posses. When it comes to leading people to goals and getting
work done, it is impossible to do so well if you are unable to communicate your
ideas and thoughts and directions to your team properly. As a leader you will
be mostly involved in communicating with employees. This communication is a
crucial bridge between the various processes and
activities that move the company forward. Company communication, in a nutshell,
is the lifeline of the company.
In order to fully
appreciate the role of company communication,
let us take a look at the need for it:
Writing and speech are
two indispensable traits any employee and corporate figure must possess,
irrespective of the industry in question. Individuals who are unable to speak
and write precisely and in a clear manner are usually not hired, and if they
are already employed, chances are they will not go very far in the corporate
ladder. Being able to communicate is seen as a must for any industry, as at one
point or another, every individual is tasked with some communication-oriented
responsibility. It might be as simple as sending a memo to another employee or
as significant as leading a team through a corporate crisis.Communicating well is
essential.
In
company communication, there are some basic elements that enable effective
communication. These are:
•
The objective of the communication should be well thought-of and defined
so that the message represents it well.
• The audience of the communication process should be kept in mind while planning it. As the very purpose of the communication is to convey something to the audience, it is the audience’s reaction that you have to keep in mind while planning the communication.
• Motivation and inspirational communication is a must. Your words should be able to ignite the same passion you feel in others.
• The medium of communication is central to the entire process. Will you be releasing a print advertisement, a TV message or a radio bulletin? Do you plan to call a conference and speak to people directly or are you holding a seminar or workshops?
• The audience of the communication process should be kept in mind while planning it. As the very purpose of the communication is to convey something to the audience, it is the audience’s reaction that you have to keep in mind while planning the communication.
• Motivation and inspirational communication is a must. Your words should be able to ignite the same passion you feel in others.
• The medium of communication is central to the entire process. Will you be releasing a print advertisement, a TV message or a radio bulletin? Do you plan to call a conference and speak to people directly or are you holding a seminar or workshops?
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